Showtime wanted to do a big, New York based advertising push for their new series Billions as part of our larger rollout of the “Aggression” campaign. The campaign consisted of over 50 synchronized video screens plus associated display advertising. To design and compose the campaign we needed to build some customized tools so the client could preview how all the various screens would work with each other. We shot original video for the campaign with the stars Paul Giamatti and Damian Lewis. Ultimately this campaign creative was used for all outdoor video advertising nationwide. The campaign got rave reviews in industry press.

Award: PromaxBDA Gold: Multi-channel, multimedia campaign 2016

Billions - Fulton Street Campaign

Multi-channel video campaign

Role
Creative Director
For
Showtime
Date
January 2016
Type
Series Branding