Showtime wanted to do a big IRL advertising push for their new series Billions. Since the show focused on NYC finance, hedge funds and their intersection with big government they decided to run a multi-channel campaign across several Lower Manhattan transit hubs. The campaign consisted of over 50 synchronized video screens plus display advertising. To design and compose the campaign I needed to build some customized tools so the client could preview how all the various screens would work with each other. We shot original video for the campaign with the stars Paul Giamatti and Damian Lewis that thematically fit with the overall “aggression” theme of the on-air launch campaign. The campaign got rave reviews in industry press.

Award: PromaxBDA Gold: Multi-channel, multimedia campaign 2016

Billions - Fulton Street Campaign

Multi-channel video campaign

Role
Creative Director
For
Showtime
Date
January 2016
Type
Multi-channel Launch Campaign