Between 2011-2014 TMC’s most popular block of programming was their Saturday evening horror movie marathon called “Splatterdays on Saturday”. They wanted to relaunch the block with a new campaign. We conceived, designed and created the campaign we called “Tools of the Trade”, highlighting the thematic types of tools one would see in horror movies. – Award: PromaxBDA Silver – On-air promo for block programming
For the 2014 rebrand we went with a "big type" theme with a more humorous bent. This was an on-air only campaign that could be customized for monthly spots.