In 2016 Showtime was given a 30 second spot for the Superbowl which was airing with it’s parent company CBS. Unfortunately Showtime was given only two weeks to design and execute the spot. Working with teams at both Showtime and CBS I helped to conceive and produce this spot, with a special focus on the visual language used to tie it together. The project necessitated a constant communication with company executives with quick turnaround of iterations responding to multiple commentary chains. This spot was one of two airing in the pre-game show.
The final look of this spot became the design for the new “Showtime on the Internet” initiative and was rolled out to hundreds of additional promotions.