For the 75th anniversary of the mainframe computer IBM wanted to make an interactive experience for PR use on the web and at press events and trade shows. I designed an app that would let a user surf through both the “scale” of the mainframe, playing off the “Powers of Ten” video by Charles and Ray Eames. The app needed to work in a stand alone and guided environment, specifically at an event attended by research and industry VIPs.

IBM - The Scale of the Mainframe

Interactive experience about the mainframe computer

Role
Creative Director
For
IBM, Text 100
Date
2014
Type
Web App