Showtime wanted a new dynamic visual system for it’s 2017 brand identity marketing initiatives. The brief called for a look that could be re-purposed for multiple uses with a focus on showing the breadth of content within a show or across the network.

The proposal they liked the best was a 3D “wall of video” that could be reconfigured to highlight specific clips and display a variety of text in different contexts. Showtime wanted a highly polished toolkit that could be easily deployed to multiple spots throughout the year. Each spot produced in a timely manner.

I developed a system driven by scripts and expressions within After Effects and Cinema 4D to optimize the workflow, with After Effects hosting, controlling and interacting with four separate Cinema 4D projects. Each of the over 200 screens in the wall needed to be individually addressable and the camera needs to be dynamic to address the needs of each spot.

While the original spot took over four weeks to design and develop, with the toolkit version an animator could create a totally unique spot with original content in the monitors in under two days.

Showtime Brand System

3D + 2D scripted visual toolkit

Role
Technical Director
For
Showtime Networks
Date
2017
Type
3D Toolkit