The proposal they liked the best was a 3D “wall of video” that could be reconfigured to highlight specific clips and display a variety of text in different contexts. Showtime wanted a highly polished toolkit that could be easily deployed to multiple spots throughout the year. Each spot produced in a timely manner.
I developed a system driven by scripts and expressions within After Effects and Cinema 4D to optimize the workflow, with After Effects hosting, controlling and interacting with four separate Cinema 4D projects. Each of the over 200 screens in the wall needed to be individually addressable and the camera needs to be dynamic to address the needs of each spot.
While the original spot took over four weeks to design and develop, with the toolkit version an animator could create a totally unique spot with original content in the monitors in under two days.