For the launch of Showtime Anytime, Showtime wanted a sophisticated and technical design that evoked the look and feel of the app. They needed something that looked highly polished but could also easily be updated with new content on a monthly basis. Messaging might also change, so timing had to be adjustable. I designed and developed a scripted look in After Effects which would easily allow an animator to create multiple iterations on the look in a timely manner. The project could ingest multiple clips and automatically compose them into various setups.
Based on a project originally developed by The Lab NYC
Showtime Anytime Campaign
Launch spot and graphic toolkit for Showtime Anytime.